8 best of the big website building platforms

With the plethora of website builders and content management systems available out there it can be hard to choose which one will be right for you.

We’ve broken down the below platforms based on use cases.

Best for social and search engine marketing (SEM) landing pages

If you need to create a single or multiple targeted landing pages for your business, product or service look no further. LeadPages and Unbounce are both specifically created to help you with this with beautiful landing page templates which convert! These tools will often be used alongside your existing website to quickly spin up a conversion rate optimised (CRO) landing page.

Best for selling online and eCommerce

These platforms shine when it comes to creating an online store, selling physical or digital products. They make it easy to set up an online store and get selling right away. They also scale and are used by big businesses to handle their online commerce operations. Check out our deep analysis of Shopify.

All rounders, best for starting out with a simple website or blog

All rounders and edge cases, these platforms will allow you to make your website do almost everything you could ever need a website to do. As they are more generalist products, they tend to fit the term jack of all trades master of none to a T, but for a lot of people the right CMS option will be here.


For most people Wix, SquareSpace or Shopify will be the right option. If you are planning to sell a reasonable amount of products online especially in large quantities, Shopify is for you, it’s straight forward to use and can scale with your business. If you primarily need a website, Wix and SquareSpace offer a simple enough user experience and enough extensibility for most use cases.

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