The best new social media analytics, management & scheduling platforms

Choosing the right social media management, scheduling and analytics platform can be hard. We compare some of the new and interesting players too Hootsuite.


Iconosquare allows you to schedule single image and video posts, Facebook statuses and Instagram Carousels and Stories.

Set and forget Facebook statuses, single image and video posts for both Instagram and Facebook using automatic posting. Conveniently cross-post content to multiple profiles at once.

Iconosquare may be less familiar than apps like Hootsuite, or Crowdfire as they are very Instagram and Facebook centric and are one of the few platforms which are recognised partners for both.

This deep relationship means that they are able to offer features for these two platforms which others only dream about being able to offer, so if Facebook and Instagram are the primary social media platforms you or your clients use look no further than Iconosquare.


A relatively new player in the game of social media publishing and analytics platform Crowdfire is very easy to use and price competitive in comparison to some of the bigger players.

Crowdfire lets you schedule and publish content to Twitter, Instagram, Facebook Pages, LinkedIn and Pinterest from one place. Making it a good choice for most brands.

With features like content curation where Crowdfire proactively finds and presents relevant content ideas from across the web from thousands of sources. Means you can spend more time on content strategy.

All in all with its simplicity, analytics and competitive pricing Crowdfire is a solid platform for social media analytics, management & scheduling especially for small business and start-ups.


Hootsuite is the granddaddy of social media management platforms, it does almost everything you would want it to do.

At times though Hootsuite can feel a little pricey, bloated and difficult to navigate but for large brands and enterprises this is a very solid option.


Ultimately the right social media management tool will be the one that fits your business needs and luckily they all offer free versions so you can create an account and see for yourself!

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